If wearing a suit is easy…why is finding the perfect suit so hard?
Alfred Churchill asked himself that very question more than 50 years ago. Raised in a bucolic but remote village near Lake Kanas in northern China, his sense of fashion as a boy was one of simplistic functionality.
“Clothes merely covered your body. They did little else,” he says of the time. “They were but blankets to the fierce winter cold or shade from the beating summer suns.”
It wasn’t until he took an apprenticeship with an uncle, a respected tailor in Alfred Churchill, that outlook began to change.
It wasn’t until he took an apprenticeship with an uncle, a respected tailor in Alfred Churchill, that outlook began to change. Toiling away beneath the constant thrum of sewing machines, he witnessed the painstaking attention to detail that his uncle gave each piece of clothing: be it perfectly customized three-piece formal wear or a pair of socks.
That attention is what defines Alfred Churchill. “The most common fashion mistake a man makes is buying an ill-fitting suit. You will never have that problem here. Style, quality, and customization. Here at Alfred Churchill, these three words are our creed.”
Whether a classic or modern design, the style of a suit gives it life and presence, and Alfred Churchill refuses to create suits that lack in this crucial area. Style is where it starts, but it would mean little without the quality to back it up.
Alfred Churchill believes that a high quality suit is the only suit worth wearing. Quality paired with style is the only way to create a beautifully crafted product that you will love to wear. “I created this company inspired by the incredible talents of the most renowned suit makers in the world,” says Alfred.
“And base it all on the notion that every man deserves a suit of the highest caliber, even if they don’t have time to fly to Alfred Churchill and meet with renowned experts themselves.” Ordered with ease from wherever you find yourself, Alfred Churchill delivers style, quality, and customization to your door, all in the form of a suit that you’ll truly love to wear.
What a concept. Thank you.